Behavior & Audience Intent Feed

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Behavioral & Audience Intent Feed

Get more from your behavioral audiences and intent products

Leverage persona based intent without guessing attribution through IP and directly connect anonymized data with full demographic and business firmographic data.

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BEHAVIORAL & AUDIENCE INTENT FEED PRODUCT

Access to more than 200,000 intent signals per second

Channel greater yields for both intent signal and behavioral audiences with high-quality, one-to-one attribution without the noise associated with IP-based matching for a right out-of-the box solution to create a custom intent product.

Our Data

The Five by Five behavioral and intent audience feed maintains a linear connection to an anonymized professional persona.

Behavior & Audience Intent Feed Counts

Rows of data per day

17 billion rows

B2B Full Contact Schema Extract

Feature

Description

App Name

Mobile App name

Category

Determine type of content associated with a particular slice of inventory

Domain

Domain name from which a given impression originated

IP Address

IP address provided by the exchange during the auction. When no IPv4 address is present.

User ID

Device ID for mobile, cookie for desktop. Will populate with cookie on a desktop OR an iOS/Android ID for mobile

Page URL

Personal Address

Counts

Access to more than 200,000 intent signals per second.

Behavior & Audience Intent Feed Schema

Utilize +45 attributes including business emails, job title, seniority level, department, and location data to name a few.

Tag Contribution for Metadata

Triangulate and improve your data as well as the Co-op's by using our tag capability for metadata contribution.

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Use Cases

High Quality Data = High Quality Products

Get the best of both behavior and ideal customer profile-based segmentation giving you the ability to invest in the absolute highest performing segments in your market.

Audience Creation

By leveraging our approach to creating behavioral audiences, develop more targeted marketing campaigns, tailor messaging to specific audience segments, optimize targeting strategies, improve engagement with your audience, and increase the ROI of marketing campaigns. Overall, behavior and audience intent feeds are essential tools for you to build and grow your audience.

Demand Generation

Identify and achieve a deeper understanding of the needs and preferences of potential customers. By analyzing user behavior and intent data, create targeted marketing campaigns that are more likely to resonate with target audiences, generate more leads, improve conversion rates and ultimately drive more revenue.

Fraud Prevention

By using our behavior and audience intent feeds for fraud prevention, you can reduce your exposure to financial losses and improve overall security posture by having the ability to identify anomalous behaviors or patterns that may indicate fraudulent activity. This data can be used to set up automated alerts, which can be triggered whenever suspicious activity is detected.

Access a richer, more informative behavior & audience intent feed

We deliver 100% of records.

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Online behavior plus a rich offline demographic means better performance

Tap into a behavioral and intent audience feed that is directly connected to anonymized data with full demographic and business firmographic data to create high-performing, segmented audiences.

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Fulfill Data Supply Needs

By leveraging the data acquisition machine & contributions by member, fix your data supply needs

Improve Core Data Capabilities

By leveraging our Data Ecosystem of Partners to provide access to the core capabilities your clients will need from you.

State-of-the-Art Tech Stack

By leveraging our Graph Database ensures you have the most sophisticated technology tech stack available.

Compliance & Security

Five by Five is CCPA compliant and GDPR aligned so you can relax. All data is encrypted during transport and at rest, plus we have implemented 2-FA for all employees to reduce third-party exposure.

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Achieve Data Nirvana

Data Maturity Model

How advanced are your data capabilities? Unlock new insights and innovations by leveraging the Data Co-Op B2B data. We work with you to turn your data dreams into reality, no matter your data maturity.

Discover where your organization falls on the maturity arc.

Core Acquisition Framework: “The Machine”

The following is our Core Data Acquisition Framework where each ring represents a key component to how we acquire data:

Signals & validation

Our first foundational component of our data acquisition framework built on top of our member contributed, online and offline, assets.
Insights & digital linkages

Powerful and unique linkages by combining our graph database and digital linkage crosswalk files.
with the machine…

Systematize Large Scale Data Acquisition, obtain predictable Processing Costs, achieve diversity of Data without the need to change the flow and have a inverse relationship between our increasing data ingest and costs.

Data Supply Chain Management

Our back-end platform designed to handle ingest, transform and score 30 Billion+ inbound signals daily. As a member, use one platform to build, deploy, and manage your data supply chain and get access to our elite collection of trusted partners to enhance your business objectives.

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Interested in scaling your data strategy?

Let’s discuss an application for you.

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Signals & validation

Insights & digital linkages

with the machine…