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Create and Deliver Your Own Custom Audiences
Have the ability to expand and maintain your audience while measuring engagement reach from the extension of your Cookie/HEM footprint.
Learn what it takes to become a member of the Co-Op
Improve your ability to identify, measure, and engage audience and website visitors
The best data cannot be bought or sold. The 5x5 Digital cookie sync co-op is a consortium of digital platforms that have banded together to create the most comprehensive device to identity ecosystem.
Our Data
Streamline your data sourcing with foundational assets that go beyond the single-threaded realm of outdated data providers.
Cookie-Pool Cut
Version: 1.0.0
Total Page Views
Number of Devices
Number of Unique HEMs
Cookie-Pool Schema Extract
5x5 ID
5x5’s unique cookie
Partner ID
Static value generated by 5x5 and provided to Data Partner
Partner Cookie ID
Browser Cookie_id from Data Partner
SHA256 Lower Case Hashed Email
Sha256 lowercase hashed email for the purpose of matching and identity management. Hashes should not be included in an array to facilitate machine processing.
IP Address
IPv4 or IPv6 IP Address
JSON Headers
JSON HTTP Headers (device/ browser level data)
Event Date
Dates should be formatted in UNIX time.
The Co-Op is processing over billions of page views of month across 900M devices
Cookie-Pool Schema Extract
Connected devices to identity
Endpoint Destination
Our bidirectional cookie synchronization is powered by a browser redirect to the “5x5”endpoint.
Use Cases
High Quality Data = High Quality Products
Scale data strategy without the exponential costs. Harness the full power of our B2B data asset and expand your business capabilities.
Audience Creation
Create an audience segment of users who have frequently visited your website and show interest in a certain product/service, then use that segment to run targeted ads or promotions related to that product/service. Additionally, identify users who have not yet converted and target them with specific ads and offers to encourage them to take the next step.
Identity Confirmation
We process billions of tag and pixel fires while leveraging our identity graph to triangulate base user elements and tie multiple elements together confirming identities.
Demand Generation
Harness the power of thousands of agencies’ campaign-validated data Drive leads by leveraging campaign-validated data confirmed by thousands of agencies without being limited by data consumption credits.
Access the most reliable B2B data asset.
We deliver 100% of records.
Synchronize first-party and third-party verified cookie data across multiple devices and browsers
Track users' browsing behavior to create in-depth custom audiences with favorable licensing terms and shared cost model.
Enhance identification, insights, and engagement of audience
By leveraging our digital cookie cooperative fix your data supply needs
Exponential increase in device to hashed email coverage
Leverage our 3rd party verification of correct identity to device association
State-of-the-Art Tech Stack
By leveraging our Graph Database ensures you have the most sophisticated technology tech stack available.
Compliance & Security
Five by Five is CCPA compliant and GDPR aligned so you can relax. All data is encrypted during transport and at rest, plus we have implemented 2-FA for all employees to reduce third-party exposure.
Achieve Data Nirvana
Data Maturity Model

How advanced are your data capabilities? Unlock new insights and innovations by leveraging the Data Co-Op cookie-sync data. We work with you to turn your data dreams into reality, no matter your data maturity.

Discover where your organization falls on the maturity arc.

Core Acquisition Framework: “The Machine”

The following is our Core Data Acquisition Framework where each ring represents a key component to how we acquire data:

  • Signals & validation

    Our first foundational component of our data acquisition framework built on top of our member contributed, online and offline, assets.

  • Insights & digital linkages

    Powerful and unique linkages by combining our graph database and digital linkage crosswalk files.

  • with the machine…

    Systematize Large Scale Data Acquisition, obtain predictable Processing Costs, achieve diversity of Data without the need to change the flow and have a inverse relationship between our increasing data ingest and costs.

Data Supply Chain Management

Our back-end platform designed to handle ingest, transform and score 30 Billion+ inbound signals daily. As a member, use one platform to build, deploy, and manage your data supply chain and get access to our elite collection of trusted partners to enhance your business objectives.

Interested in scaling your data strategy?
Let’s discuss an application for you.