Universal Person ID (UP_IP)

"Your Most Important Data Partner"

Universal Person ID (UP_ID)

Driving connectivity between business and consumer personas.

A single comprehensive view of a person across all standard B2B and B2C data products to increase digital activation, recognition, and fill-rates.

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UNIVERSAL PERSON ID PRODUCT

The Link You've Been Missing: Connect B2B & B2C Worlds.

Universal Person Identifier (UP_ID) lays the foundation for us to tie the UP_ID into every facet and asset of the Co-Op and beyond - including open-source digital targeting.

Our Data

Providing connectivity across 7.5B rows of data to significantly increase the reach and quality of audiences.

Universal Person ID Counts

UP_ID

314,728,321

Universal Person Schema Extract

Feature

Description

UP_ID

Improved person_id, linking all b2c and b2b data. Will eventually replace person_id

Business Email

Any business email attributed to this record, excluding any previous emails reported as being invalid.

Personal Email

Any personal emails (as defined by domain) attributed to this record, excluding any emails previously reported as invalid.

Mobile Phone

Mobile number uniquely associated with person, regardless of business or personal association and is also confirm wireless against the FCC portability data

Company Phone

General phone number for the company - to a receptionist or default number.

Company Name

Company name associated to the current job title

Postal Address

Counts

A single person ID, integrating all key work-related, social, and consumer data points.

Universal Person ID Schema

A universally recognized and standardized identifier for each person, which remains consistent throughout their lifetime.

Tag Contribution for Metadata

Triangulate and improve your data as well as the Co-op's by using our tag capability for metadata contribution.

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Use Cases

Bridge the B2B & B2C data divide by merging work, social & consumer data.

Significantly increase the reach and quality of audiences and reduce the amount of duplicate records that complicate contact information accuracy at a lower cost .

Web Visitor Attribution & Measurement

Leveraging a comprehensive identity graph to recognize professional personas and resolve using consumer attributes.

Audience Activation

Dramatic improvement in the ability to identify and deliver ads to professionals. Additionally, leveraging the prevalence of anonymized personal information connected to the consumer profile enhancing campaign performance.

Intent

Take advantage of observed engagement with topic-specific content to understand in-market signal attributed to a decision maker or buying group member.

Recruiting

Universal person ID (UP_ID) provides a more comprehensive, complete view of candidates, with work history, education, income, and other key demographic data. Getting better results faster.

Professional Insights

Occupational insights, such as job title, level, and geography, for better targeting.

Calling Outreach

Reach decision makers faster without having to speak to gatekeepers through cellular validated phone numbers.

UP_ID merging work, social & consumer data.

We deliver 100% of records.

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Driving connectivity between business and consumer personas.

Create a unified customer journey, enhancing marketing attribution, and facilitate seamless data integration and enrichment.

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Fulfill Data Supply Needs

By leveraging the data acquisition machine & contributions by member, fix your data supply needs

Improve Core Data Capabilities

By leveraging our Data Ecosystem of Partners to provide access to the core capabilities your clients will need from you.

State-of-the-Art Tech Stack

By leveraging our Graph Database ensures you have the most sophisticated technology tech stack available.

Compliance & Security

Five by Five is CCPA compliant and GDPR aligned so you can relax. All data is encrypted during transport and at rest, plus we have implemented 2-FA for all employees to reduce third-party exposure.

Explore our commitment to security

Achieve Data Nirvana

Data Maturity Model

How advanced are your data capabilities? Unlock new insights and innovations by leveraging the Data Co-Op B2B data. We work with you to turn your data dreams into reality, no matter your data maturity.

Discover where your organization falls on the maturity arc.

Core Acquisition Framework: “The Machine”

The following is our Core Data Acquisition Framework where each ring represents a key component to how we acquire data:

Signals & validation

Our first foundational component of our data acquisition framework built on top of our member contributed, online and offline, assets.
Insights & digital linkages

Powerful and unique linkages by combining our graph database and digital linkage crosswalk files.
with the machine…

Systematize Large Scale Data Acquisition, obtain predictable Processing Costs, achieve diversity of Data without the need to change the flow and have a inverse relationship between our increasing data ingest and costs.

Data Supply Chain Management

Our back-end platform designed to handle ingest, transform and score 30 Billion+ inbound signals daily. As a member, use one platform to build, deploy, and manage your data supply chain and get access to our elite collection of trusted partners to enhance your business objectives.

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Interested in scaling your data strategy?

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Signals & validation

Insights & digital linkages

with the machine…